Kakampink: A Movement

During the campaign period, I was really impressed with the volunteerism of Leni supporters.

It was a good case study of how movements start

The elements that I noticed are: 1) a shared vision, 2) a core group of believers, 3) a coalition or networking, 4) grassroots mobilization.

There is a narrative that encapsulates a vision which is shared by those who will form as the core group of believers.

This narrative expresses what this social movement is all about.

For Leni's campaign, it was about integrity in governance that promises a better standard of living for the Filipinos.

As they say "Sa Gobyernong Tapat, Angat Buhay Lahat."

Among the supporters, there are those who believed in the truthfulness of such vision or shared narrative.

They are the ones who are the "movers behind the face."

However, this group is not enough. Thus, there is a need for coalition building among other groups whose interests are interfaced with that of the core group.

Lastly, the movement involved not only those who are on top but the shared vision goes down to the people who are considered as grassroots.

In fact, when I was reading some of the posts of Leni's supporters, I can feel that there is a similar effect to her followers as that of a religious leader.

I remember whenever I saw John Paul II on TV, I am moved to tears. There are FB posts on Leni's rallies or caravan that has almost similar effects.

The election results showed that the majority of the country's electorate are still voting according to theirs ethno-linguistic groups plus, other factors.

I hope that the movement will continue to educate in the forthcoming elections.

For us Filipinos, the campaign starts all over again the very moment the newly elected take his/her oath.